Privacy: what this website collects, and why

This page describes what leahbadach.com actually does with the information you send it, which services handle it, and how to ask for a copy or deletion. It covers this website only.

Who is responsible

leahbadach.com is Leah Badach’s website. Leah is a Certified Exchange Specialist based in Brooklyn, New York. Your requests go to her, and a small team that helps her run the website can also see the inquiry list in order to maintain it. Questions about this page: [email protected].

What you send through the website

Inquiry forms (consultation request, the “Talk to Leah” form, the adviser form)

Your first name and email address. If you choose to add them: the property’s state, where your sale stands, an expected closing date, a phone number and a message. The adviser form also asks your role and the kind of request. Please don’t send a client’s name, address or financial details through the adviser form.

“Email me this” and checklist forms

Your email address and which resource you asked for.

Newsletter sign-up

Your email address.

Calculator figures

The calculators work in your browser. Your figures are sent with an inquiry only if you tick the box to include them.

The exchange plan builder (/plan/)

Your answers (for example the state, an estimated sale price and basis, your timeline), your name and email, and a phone number if you add one.

With each inquiry the website also records how you arrived: the page you were reading when you clicked through to the form, the first page you landed on and the site that referred you, any campaign tags in the link (UTM parameters), and, if you came from a Google ad, Google’s click identifier.

How it is used

• To reply to your request. Every inquiry is emailed to Leah at [email protected], and you receive a confirmation email.
• To keep a list of inquiries, so Leah can follow up and record the outcome (for example whether a call took place).
• To send Leah’s occasional 1031 exchange notes, only if you ticked that box. Your request is answered either way.
• To understand, in aggregate, which pages and tools are useful (see Analytics).

We do not sell your information, and the website runs no advertising or remarketing tags.

Services that handle it

Cloudflare

Hosts the website, runs the forms, and stores the inquiry list (Cloudflare KV).

Resend

Sends the website’s emails: the notification to Leah and your confirmation. If you ticked the box for Leah’s notes, your email address may also be kept on a mailing list held with Resend.

Google Workspace

Leah’s email inbox, where inquiries arrive.

Calendly

If you choose to pick a time for a call, the calendar is provided by Calendly. Your first name, email and sale stage are passed to it, so you don’t have to type them again. What you enter there is handled under Calendly’s own privacy policy.

Anthropic

The 1031 assistant on this site sends the questions you type to Anthropic’s Claude model to write its answers; the website does not keep the conversation. The plan builder sends your plan’s answers (not your name or contact details) to the same service to write a short summary.

Google Analytics

Measures visits and events; see below.

YouTube

Videos are embedded in YouTube’s privacy-enhanced mode. YouTube receives information about you when you play a video.

Analytics and browser storage

The website uses Google Analytics 4, which sets cookies, to count page views and actions such as using a calculator, starting a form, sending an inquiry or booking a call. The website sends these events without your name, email, phone number, message or calculator amounts. Google Analytics data is kept for 14 months.

The website also keeps a few small items in your own browser (not on our servers until you send a form):

• the first page you landed on, the referring site and campaign tags (kept until you clear your browser storage), and, for this visit only, the latest campaign and the page you clicked through from;
• a Google ad click identifier, if you arrived from an ad, used for up to 90 days;
• your last calculator result, which stays in your browser unless you tick the box to include it with an inquiry;
• a copy of pages you have visited, so the site loads quickly and works offline.

How long it is kept

The inquiry list has no automatic expiry: records are kept until they are deleted. Emails remain in Leah’s inbox. Google Analytics keeps event data for 14 months.

Your choices

• You can use the calculators and read the site without sending anything.
• Leave the box for Leah’s notes unticked if you don’t want them. If you ticked it and change your mind, reply to any of those emails or write to [email protected].
• To ask what the inquiry list holds about you, or to have it corrected or deleted, write to [email protected].
• You can clear the items kept in your browser at any time in your browser’s settings, and you can block cookies there.

Changes

If what the website collects changes, this page changes with it, and the date at the top is updated.